WE ARE ANTHROPOLOGISTS OF SORTS. WE CONVERSE WITH THE PAST AND THE PRESENT TO CREATE MINI WORLDS FOR THE FUTURE IN WHICH PEOPLE ARE CAST IN WORLD-CLASS ARCHITECTURAL NARRATIVES.
DURING THE LAST TWENTY YEARS OUR STUDIO HAS BECOME RENOWNED FOR CREATING HOTELS, RESTAURANTS AND PUBLIC SPACES THAT ATTRACT MODERN NOMADS AND LOCALS ALIKE. WE TURN HISTORICAL LANDMARKS AND SOMETIMES ROUGH AND INACCESSIBLE PROGRAMS INTO INSTANT DESIGN CLASSICS THAT ARE OPEN AND WELCOMING, DRAWING ON THE ESSENCE OF PLACE, BRANDS AND TARGET AUDIENCE. OUR UNIQUE CONTEXTUAL AWARENESS ALLOWS US NOT ONLY TO KEEP LOCAL HISTORY AND CONTEXT RELEVANT BUT TO SERVE AS A BRIDGE FOR INDIGENOUS CULTURES OF GLOBAL CITES TO STAND OUT AND THRIVE.
WE HAVE DEVELOPED A NARRATIVE DRIVEN MODE OF DESIGN WHICH GIVES CONTEXT AND MEANING TO WHAT WOULD OTHERWISE BE A COLLECTION OF EASILY FORGETTABLE FACTS, THINGS AND PLACES. WE ARE STORYTELLERS, DRAWING IMPLICITLY ON THE SENSUOUS CONNECTION BETWEEN LIFE, SELVES, HISTORY, MEMORY, CRAFTS AND EXPERIENCE.
THE CHOICES WE MAKE IN EVERY ACT OF DESIGN EMBODY THIS CONNECTION IN A FRESH AND SURPRISING WAY.
IRENE KRONENBERG CLAIMS TO BE MORE INTERESTED IN PEOPLE THAN IN SPACES. AS A YOUNGSTER, IRENE’S SOUTH AMERICAN CHARACTERISTIC DYNAMIC SPIRIT SCATTERED HER ATTENTION ACROSS ALL KINDS OF TOPICS LIKE ART, DESIGN AND PSYCHOLOGY. SHE CHOSE TWO OUT OF THREE, COMBINING A STUDY IN THE HISTORY OF ART WITH TECHNION SCHOOL OF INTERIOR DESIGN. IMPLEMENTING COMMUNICATION AND THE SCIENCE OF THE MIND INTO DESIGNS BECOMES HER EXPERTISE WITHIN BARANOWITZ + KRONENBERG ARCHITECTURE. It’s NOT THE CONCEPT ITSELF OR THE TRENDS AMONG THE MASSES That ARE THE ROOTS DRIVING HER DESIGN APPROACH, BUT RATHER THE ESSENCE OF PLACE, PERSONAL EXPERIENCES, SOCIAL INTERACTIONS AND PEPOLE’S MOVEMENT THROUGH SPACE ARE THE MAIN INSPIRATION FOR HER DESIGN APPROACH.
THANKS TO HER REMARKABLE EXPERIENCE IN INTERIOR DESIGN AND HER EXCELLENT COMMUNICATION SKILLS, SHE IS OFTEN INVITED TO SIT ON JURIES OF DESIGN COMPETITIONS AND JOIN THE BOARDS OF DEGREE EXAMINATIONS AT SEVERAL SCHOOLS OF INTERIOR DESIGN.
ALON BARANOWITZ GRADUATED “CUM LAUDE” AT PRATT INSTITUTE NEW YORK IN 1990 AND OPENED HIS OFFICE IN TEL-AVIV SHORTLY AFTER HIS GRADUATION. ALON IS A DESIGN MENTOR AND LEADS THE PRACTICE’S RESEARCH DESIGN FOR THE USE OF NEW MATERIALS, METHODS IN CONSTRUCTION, AND SUPPORTS THE DESIGN TEAMS THROUGHOUT THE CONCEPTUAL, DEVELOPED DESIGN AND PROJECT ADMINISTRATION PHASES. HIS TALENT FOR “STORYTELLING” AND DETAILS INSPIRES THE PRACTICE ON A DAILY BASIS. HE FREQUENTLY LECTURES IN SYMPOSIUMS AND CONFERENCES, SERVES AS A GUEST PROFESSOR AT VARIOUS DESIGN SCHOOLS IN ISRAEL, AND HAS CURATED AND DIRECTED THE “ISRAEL’S INTERNATIONAL HOTEL CONFERENCE” IN TEL AVIV FOR SEVERAL YEARS.
