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The CUBE

London

Team Leader: César Buquerín de la Iglesia
Photographer: Courtesy of Urban Playground

set a new bar for the industry

Baranowitz + kronenberg transcend competitive socializing to a higher level of consciousness at The Cube in Canary Wharf.

Collaborating with The Mellors Group ( Est.1890); a third generation family-owned enterprise that designs ,builds and operates major leisure attractions on a global scale, B+K have woven their story-telling and lifestyle expertise into The Cube and set a new bar for the industry .

Canary wharf’s history as an industrial shipping hub that morphed into London’s business district became the protagonist in B+K design scheme. These transitional times are ‘told’ throughout the space, overlaid one against the other with a refined and sophisticated air that create an alluring contextual-driven identity.

Spanned over 27000 square feet in two floors, B+K scheme envisioned a liminal space where physical and emotional transitions are layered and juxtaposed with a rich and exciting presence that spark curiosity, enchantment and stimuli the senses .

For B+K spatial experience is a game by itself and to that end 1500 square feet of reinforced concrete slab were carved out to allow for their scheme to take shape and infuse both levels in a binding and energizing section. The space is regulated by the Cubes themselves, yet circulation is left for intuition and revelation. There is more than meets the eye at every touch point; cubes are amassed one on top of the other, sprinkled and layered across the venue,

while iconic bars and lounges compliment the energized space with sanctuaries for socializing.

B+K selection of finishes overlayed analogue with digital , raw with refined , colorful with chromatic and soulful with lame . These contrasting finishes resonate with the essence of place and

make the cubes shine through a straightforward functionality mélanged with a state of the art technology.

As far as Competitive Socializing, B+K propose a fresh and new meaning to the notion.

The Cube -Canary wharf is not just about gaming with ancillary f&b, it is had now transcended beyond gaming towards an inclusive members club that stands out as a destination and captures the hearts and souls of the young at heart that seek a night worth living in the city of London.