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Ibiza

Team Leader: Reut Ravhon + Iryna Miller + Emilie Diers + Ruthy Roenheck Berlin
Photographer: Courtesy of W Ibiza

CHALLENGED BY A BEACH FRONT BALEARIC STRUCTURE FROM OF THE 80S, WE HAD  TO TURN IT UPSIDE DOWN IN ORDER FOR IT TO BECOME WORTHY OF A SOCIAL HUB THAT CONNECTS WITH THE CROWD, SETS THE SCENE AND SPARKS THE IMAGINATION.

NATURAL FLOW OF ENERGIES PREVAILS ALL OVER

WE PROPOSED A NEW BALANCE BETWEEN INTERIOR AND EXTERIOR THAT ENTICES THE TOWN  TO ENTER AND turn THE PUBLIC SPACES PART OF THEIR DAILY LIFE. TO THAt end we  altered THeSECTION OF THE BUILDING IN PURSUIT OF UNINTERRUPTED SPACE AND VIEWS FROM THE DROP-OFF IN FRONT OF THE MAIN ENTRANCE and OUT TO THE SEA. THIS  NATURAL FLOW OF ENERGIES PREVAILS. IT epresses
AN UNEQUIVOCAL DESIRE TO BRING PEOPLE TOGETHER AND ENGAGe WITH NATURE. 

COLOURFUL, SIMPLE, ENGAGING AND SUN SOAKED

THE HOTEL EMBRACES THE RELAXED PACE AND COSMOPOLITAN ATTITUDEOF SANTA EULALIA, RESULTING IN A VIBRANT ESCAPE INJECTED WITH a PLAYFUL CHARM OF IBIZA.; LAID BACK, COLOURFUL, SIMPLE, ENGAGING AND SUN SOAKED – NOTIONS WHICH FLOW THROUGH THE PUBLIC AND PRIVATE SPACES OF THE HOTEL.

‘FLOWER POWER’ WAS THE LEADING THEME FOR OUR DESIGN STRATEGY
WHICH WE FOLLOWED THROUGH THE RESORT AND WITH WHICH WE RENDERED THE DIFFERENT VENUES A BOLD AND HOLISTIC FREE-SPIRIT CHARM.

THIS SOFT POWER MIND SET IS AMPLIFIED THROUGH SPATIAL ARRANGEMENT OF SPACES, CHOICE OF MATERIALS AND FINISHES. ‘EFFORTLESS’ IS A KEY NOTION, A SECOND NATURE TO OUR DESIGN WHICH FACILITATED TO ACHIEVE AN ENGAGING SIMPLICITY EXPRESSED BY A MINIMUM OF MEANS: COLOUR, SUN AND SHADE.
SPONTANEOUS, BESPOKE, INSIGHTFUL WITH AN IMMERSIVE MEMORABLE GUEST EXPERIENCE ARE THE MAIN NOTIONS WHICH CAN BEST DEFINE W IBIZA.

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