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Caesarstone

Tel Aviv

Team Leader: Adi Hendel Glazer + Pablo Frenkel
Photographer: Assaf Pinchuk

THE CAESARSTONE CONCEPT HOUSE IS A MASTERFUL SPACE FOR THE EXPERTS IN QUARTZ AND PORCELAIN SURFACING ESTABLISHED IN 1987. THE CAESARSTONE CONCEPT HOUSE IS A MULTIFACETED AND MULTI-SENSORIAL MEETING PLACE FOR DESIGN AFICIONADOS TO EXCHANGE IDEAS AND MAKE CONNECTIONS — A CATALYST FOR GREAT DESIGN.

CAESARSTONE ENCOURAGES INNOVATION AND SETS INDUSTRY TRENDS THROUGH ITS UNIQUE TEXTURES, FINISHES AND RADICAL NEW DESIGNS. MIRRORING THIS CUTTING EDGE
APPROACH, THE DESIGN CONCEPT PUSHES BEYOND THE TRADITIONAL RETAIL FUNCTION TO CONSIDER THE EMOTIONS, SENSES AND HOLISTIC EXPERIENCE OF GUESTS.THE SPACE ENGAGES CUSTOMERS THROUGH A STRIKING PRESENTATION OF MATERIALS INTRODUCING LAYERED PLATFORMS OF EXPERIENCES THAT IGNITE THE IMAGINATIONS OF LIFESTYLE AND DESIGN ENTHUSIASTS.

WHILE AN OPEN PLAN PREVAILS, WE CREATED A SERIES OF ‘ROOMS’ GENERATED BY RAISED LEVELS THAT ARE STRIKINGLY DIFFERENT YET FLUIDLY CONNECTED.

THE SPATIAL ARRANGEMENT ASCENDS IN ELEVATIONS ALLOWING MULTIPLE EVENTS TO TAKE PLACE SIMULTANEOUSLY AND EFFORTLESSLY, ALLOWING GUESTS TO FEEL AT LIBERTYTO JOIN IN AS THEY PLEASE. A CINEMA BOX IS ESTABLISHED THROUH THE USE OF GLASS PANELS. MONOCHROMATIC TONES FLOW THROUGHOUT THE SPACE, EMPHASISED BY A
REPETITION OF ‘CONCRETE GREY’ LEAVING CAESARSTONE’S VIBRANT COLLECTION TO ANIMATE THE SLEEK GREY PLANE.

THE PRODUCTS DISPLAYED START WITH EXISTING BESPOKE PIECES FROM CAESARSTONE’S PAST COLLABORATIONS WITH VARIOUS ARTISTS, COMBINED WITH OUR CUSTOM DESIGNS AND READY-TO-BUY SEATING PIECES WHICH MAKE UP THE ‘LIVING ROOM’ SPACE.

THE LIGHTING SCHEME FOLLOWS THE NOTION OF THE SPACE AS A BIG OPEN HOUSE, KEEPING A UNIFORM STYLE TO BUILD AN EFFORTLESS AND SEAMLESS ATMOSPHERE, BOLSTERING THE ABSENTPRESENT RELATIONSHIP WITHIN THE DIFFERENT ROOMS OF THE HOUSE. SUPERFICIALLY MINIMALIST, ON FURTHER INSPECTION GUESTS CAN SEE THE WAYS IN WHICH THE
SPACE IS AMPLIFIED WITH INTELLIGENT DETAILS; NOTE THE REFLECTIVE CEILING AND ENVELOPED WALLS.